Anzeige/ Ad: Today’s blogpost isn’t mainly about fashion and my outfits, but concentrates on the new Mercedes-Benz Concept EQ. I had the amazing opportunity to experience the Concept EQ during a test-drive in Palm Springs a couple of weeks ago. Finally I am back in Germany to show you the result of the great outcome of my shooting with Mercedes-Benz.
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#WeWonder – Mercedes-Benz
Over the past years, Mercedes Benz Fashion Engagement has established itself as a main supporter of the global fashion sector. In 2017 the #mbcollective fashion story was launched under the theme ‚Generation Now, Generation Next‘ along with the new electromobility brand Mercedes-Benz EQ. Right now, Mercedes is working on the next stage of the #mbcollective fashion story. Seven visionaries from the creative industry are brought together to explore and discuss the potential of the future and how the fashion industry will react to the future of mobility. Furthermore these global visionaries will gather around a table to develop a vision driven by confidence, inspiration and creativity. The new campaign is titled #WeWonder. It uses a variety of digital channels to communicate with the numerous representatives of the fashion industry. Additionally each visionary will explore a specific topic within the #WeWonder campaign in 2018.
Slick Woods in Palm Springs
In March, writer and curator Kimberly Drew was the first to launch her theme of ‚Equity‘ for the #WeWonder fashion story. Luckily I had the chance to take part at the second presentation of the campaign with model Slick Woods in Palm Springs. Mercedes-Benz gave us the opportunity to take a glimpse at the new Concept EQ and experience the interesting panel talk live. Slick Woods dealt with the topic of youth. She herself represents a completely new generation with her unique style, covered in tattoos and her shaved head. She pointed out in what direction our style is developing. Furthermore she explained how she sees the mobility of the future. According to her we are always craving for designs that represent the future we actually want to see. Most noteworthy Concept EQ represents that future we want to live in. Fashionable, sustainable and always connected.
Mercedes-Benz and the fashion industry
Additionally to the super interesting talk, I was able to experience the new Concept EQ during a test-drive. Obviously I enjoyed the drive to the fullest. The cool live performance of upcoming musician Lion Babe rounded off a perfect day. I really like how Mercedes-Benz always creates a connection to the fashion industry. Just as clothing always defines a certain epoch, Concept EQ will define our digital age.
The Mercedes Concept EQ in detail
With ConceptEQ Mercedes provides an outlook on a new generation of vehicles. Those electrically powered vehicles are placed on the market under the name EQ. The new brand stands for a comprehensive electric ecosystem of services, technologies and innovations.
Facts and figures on the Concept EQ:
- it has the look of a sporty SUV-coupés
- a dynamic exterior design with new electro-aesthetics
- avant-garde and modern aesthetics
- up to 500km range
- highest security, comfort, functionality and connectivity
- modern luxury with a completely new user interface
- the car does not have conventional mirrors. The image of the upcoming traffic is projected onto integrated displays in the doors
- when the driver approaches the vehicle, it activates itself and welcomes him with a specific color mood in the interior
- the vehicle is prepared for both home loading and fast-charging
Anzeige/ Ad: Thank you Mercedes-Benz for a perfect weekend in Palm Springs.