I am pretty sure you all know that I am currently spending my entire summer in Porto Cervo. However, I flew to Berlin this week, because it’s fashion week time again. Mercedes-Benz opened MBFW Berlin with a show by up-and coming talent Christoph Rumpf on Monday and I’m really happy to have been there.
Wow, what a stunning show! You better remember the name Christoph Rumpf. Because this won’t be the last time you hear something about him.
The Mercedes-Benz fashion engagement
On Monday Austrian designer Christoph Rumpf opened the MBFW Spring/Summer 2020 in Berlin. For three days, Rumpf and 15 other, predominantly German labels, presented their collections on the runway of the E-Werk in Berlin. In 2009, Mercedes-Benz founded the group’s own program „Mercedes-Benz Fashion Talents“ to promote and support young talent in fashion. Since then Mercedes-Benz has established itself as a major actor in the fashion industry. The brand operates in over 40 countries, as well as at the prestigious Hyères International Fashion, Photography and Fashion Accessories Festival. Hyères Festival is one of the most renowned fashion festivals and fashion contests for young designers worldwide. In addition, Mercedes-Benz has been a member of the Fashion Council Germany (FCG) since 2017 and a member of the German Fashion Designers Federation e.V. (GFDF) since 2018.
Earlier this year, the fashion scene came together for the „34rd International Festival of Fashion, Photography and Fashion Accessories in Hyères“. As in previous years, Mercedes-Benz has invited the winner of the festival to show his collection at MBFW in Berlin. This year’s winner is the 25-year-old Austrian designer Christoph Rumpf.
Christoph Rumpf Show
The collection of Christoph Rumpf is inspired by international cultures: Indian fabrics meet Spanish costumes of the 17th century. For his collections Rumpf transforms former rugs, old jacquard and chandeliers into sculptural creations. Rumpf collects his materials at flea markets across Vienna and France – upcycling at its best.
Goodbye minimalistic streetwear and hello opulence. His collections are expressive, avant-garde, historical and futuristic at the same time. The spring/summer collection tells the story of a little boy who grows up in the jungle but turns out to be a missing prince. He returns to civilization and struggles to fulfill his role in society. Each of Rumpf’s looks stands for a section of the prince’s path, for the emerging difficulties and for the beauty of accepting challenges.
His fashion represents the return of opulence – it is almost medieval. In addition to the menswear collection, he already presented in Hyères, Rumpf introduced six newly created womenswear creations in Berlin. The show was amazing, each and every single look breathtaking in its own way. A sustainable and very fashionable statement.
In addition to his own fashion collection, Rumpf exclusively designed a Mercedes-Benz CLA for MBFW. The vehicle is exhibited on the forecourt of the E-Werk and will be raffled at the end of this week.
Talking about cars. As in previous years, Mercedes-Benz provided me with my personal shuttle and driver again. It makes everything so much easier. Because let’s be honest: public transport can be quite exhausting in Berlin. However, this year my beloved G-Class was replaced by the new EQC, and I absolutely loved it. Without a single drop of gasoline, without local emissions. But with a luxurious style and very high comfort. Mercedes provides an outlook on a new generation of vehicles. I love the fact that Mercedes always meets the ravages of time – in fashion and technology. If you want to know more about the new EQ concepts, make sure to read my blogpost here.
in collaboration w/ Mercedes Benz
pictures by @nikkmartin